Tips On Recruiting Players For A Charity Golf Tournament

By: Kevin Kirkpatrick

Being able to get the right players for your tournament plays a key part in securing the tournament's success; and there are several important parameters by which to ascertain and secure players for your golf tournaments.

The first step which must be completed before you start recruiting is to finalize all operative details of your tournament. You must have the schedule of play confirmed and in place along with the venue. Once you have these details its so much easier to contact, canvass and recruit your players. At this stage it would help if you design an attractive brochure that introduces the tournament, states the purpose behind it and which moreover contains all the relevant information. Additionally you can also present all that information online through your own dedicated tournament website, and you can then disseminate the website address amongst your targeted and prospective tournament players. This will allow them to research the tournament on their own and to register for the tournament online through your website if they wish to participate.

The recruitment of players can be undertaken in various ways: email lists of prospective players, roster lists of other tournaments, or even customized player lists that suit your specifications from internet searches. It is jus as important to remember that contacting players is not enough, and that you must also be able to provide them with the incentive to participate.

There are a number of ways that you can get golfers to participate in your tournament. The chances of recruitment are enhanced if you can get their friends to request them to come or if their business associates invite them to your event. So after preparing your list, try and make contact with the known friends or business associates of the players and get them to mediate. This will ensure that you get your targeted golfers for your tournament. Another effective way to get golfers to participate is to involve their existing sponsors and business contacts in the tournament. Since a golf tournament presents a great opportunity for making social and business connections, try and rope in well known sponsors: you can request your sponsors to invite their clients, have the businesses invite their vendors, and get your contacts to invite their own business contacts. If you can publicize the names of the business houses involved, you are sure to get lots of people willing to be a part of your tournament and event.

There are two other ways to allure golfers to your tournament. The first is by making the tournament unique or making it singularly appealing which sets it apart from other tournaments through something that other tournaments do not have; for example by its geographical location or by its playing venue. So a remarkably scenic setting or uniquely challenging playing conditions might be the ideal bait for golfers.

A second factor is obviously the prize money offered. The more prize money that can be won the larger the amount of players you'll be able to recruit. A third consideration is your statement of mission and the cause hat your even would aim to support. If you can get the players to believe in and endorse your cause, they are sure to participate. Here you can especially try and contact players who you believe will be interested in the cause. So try and factor in these considerations at the very time that you plan your golf tournament. If you can convince players that they will get more out of your tournament in comparison with the others being organized at the same time, be it in terms of player satisfaction, tourism, media coverage or recognition, prize money or even mental satisfaction through being related to a noble and preferred cause, this will surely get them to participate.

So get a direct marketing campaign in place that contacts people using both regular and electronic mail. Be sure to publicize and advertise your event amongst the targeted markets and audience. You should also try to get media coverage and if possible live telecast, either on TV or on the internet for your tournament. You can also have your sponsors and vendors create specific links on their website so that viewers can be directed to your event coverage.

If you can ascertain a good tournament once, players and sponsors will never pass up the opportunity of returning.

Article Source: http://yourfinance.co.za

About The Author
Kevin Kirkpatrick is one of the leading charity golf tournament experts in the country. He is an expert author and founder of several popular golf outing event sites. Learn about his latest venture at his Golf Tee Signs site, or his brand new Hole Sponsor Signs site.